Kaisa Group

(3 Shorts ) – Art direction

Served as Art Director on a series of three 30-minute animated films developed for the Chinese client KAISA Group, created for use within large-scale entertainment parks in China.

• Key contributions:
• Defined the overall visual direction and artistic language of the films
• Established character design and visual style guidelines
• Directed environment design and worldbuilding
• Set the sculpting direction to ensure visual consistency across assets
• Acted as primary creative liaison with the client, clearly explaining visual choices, guiding decision-making, and securing fast, first-pass approvals through structured presentations and visual documentation

Colors

Color Key direction

I oversaw the color key direction, with artwork by Daniel Farrara.

Color is not merely an aesthetic choice, it is a powerful tool that supports direction and reinforces communication. Through contrasts in saturation, luminance, and complementary hues, color helps guide the audience’s perception and emotional response.

Colors can significantly influence the viewer’s mind. For example, The Jungle Sequence represents one of the few moments of pause in the film. It should convey a sense of calmness and quiet astonishment, driven by the natural environment and its light. In contrast to the daylight scenes in the rest of the movie, this sequence takes place under shadows cast by the tree foliage. These are not simple dark shadows, but colored ones, light filtered through the leaves creates a rich and atmospheric tone.

Preserving Production Value

Delivering variety with the same assets

By working with modular design and building assets thoughtfully, it was possible to create a strong sense of variety using a limited number of elements.

For example, with only two tree models, we were able to construct an entire stretch of jungle, achieving visual richness through smart placement, scaling, rotation, and variation in composition.