Animal right Campaign

Screenplay – Direction – Art direction

An awareness campaign built around a powerful message: when we cause suffering to animals, that pain eventually comes back to us like a boomerang.
From the rise of viruses linked to intensive farming to the imbalance we create in nature, the consequences of cruelty do not disappear, they return.

I was responsible for the writing, direction, and art direction, shaping both the emotional core and the visual language of the campaign.